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9 Mistakes

To Avoid


Selling your property is one of the most important transactions of your life.
In order to make a quick sale at the best price and reduce the level of stress related to the sale of your home, we invite you to avoid the following 9 mistakes:

Choosing a broker for the wrong reasons

It is essential to have confidence in the real estate broker who represents you, to believe in his competence and his experience. You want a broker who can easily explain the entire marketing process to you, who knows the market very well, who has a bank of potential buyers and who can give you valuable advice to increase your chances of selling. Above all, do not choose a broker based on the highest evaluation made of your property. Instead, choose the broker who makes a fair assessment and who offers you the best performance tools.

Asking price too high or too low

Establishing the selling price should not be done lightly. A price that is too high is as damaging as a price that is too low. You should know that the average buyer visits 15 to 20 properties before making their decision. If your home doesn’t compare favorably to others in the same price range, you won’t be taken seriously by serious buyers. Result: your property will stay on the market longer and buyers will mistakenly think that there is something wrong with your property.

Choose the real estate broker who advances the highest price

The oldest trick of the trade is to dangle a tempting sale price, sign the contract and then reduce the price. Find out about the latest sales of properties similar to yours in the neighborhood and assess the price actually sold by your competitors. It is not you or your broker who will buy the property, but a potential buyer. The sale price will be determined by the market only.

Poorly prepare your home for visits

The selling owner controls the quality of the product and the listing real estate broker controls the quality of the marketing. Each year, North American companies spend billions on product presentations and packaging design. Appearance is paramount. You cannot move your property and you can hardly change its divisions. However, you can easily improve its appearance:

  • Thoroughly clean.
  • Pick up, straighten, store and repair.

Correcting the details may seem insignificant, but it creates a very favorable first impression for buyers who visualize themselves living in your home. The decision to buy a property is more emotional than logical. Therefore, let the buyer visit at his leisure and in a way that generates a sense of comfort.

Poorly communicate information about your home to potential buyers

One of the most important reasons to entrust the sale of your property to a real estate broker is to take advantage of his expertise in advertising and his specialized marketing tools. Make sure your real estate broker is available and advertises in the media with the greatest advertising impact.

  • Allow the real estate broker to install a sign for sale
  • Do not limit buyer visit time
  • Advertise your property in local media
  • List your property on the Internet, ideally a personalized “web” site

Exert undue pressure on buyers during visits

No one likes high pressure selling, let alone buying a property. In this situation, buyers might wonder why you are so anxious to sell. If you follow the buyers step by step, pointing out the smallest detail that may seem important to you, such as a new water heater, a large pantry, you are preventing the buyer from being comfortable. Instead, let your home speak for itself.

Hide some flaws in your property

As a selling owner, be sure to disclose everything. The knowledgeable seller will take the lead and notify the buyer of any known defects that may decrease the value of the property. The buyer can thus write his promise to purchase with confidence and adjust his budget accordingly. This will make it much easier to perform the building inspection condition.

Not knowing your buyer

During the negotiation, your objective is to control the pace, and if possible, determine the deadline. You need to know the motivation of the buyer:

  • Should he move quickly?
  • Does he have the financial means to close the sale?

Knowing these factors will give you the advantage in the negotiation because you will know how hard you can push to get what you want.

Not knowing your financial limits for the purchase of the next home

80% of people sell their property in order to buy another one that better meets their needs. When marketing your property, clearly establish your needs with your real estate broker and start your research. Along with your sales process, it is important to know where you are with your purchase plan. Settle your financing with a mortgage broker and reserve your interest rate for the next few months; this approach will allow you to maintain control during negotiations.